A Stunning NYC Offsite
How Cohera reimagined an offsite warehouse venue for an annual meeting, team building experiences, and a high-energy dinner reception, all within a single day in NYC.
Destination:
Venue:
City-wide
Event Type:
Annual Meeting & Celebration Dinner Reception
The Challenge
The client wanted a full one-day program that included an annual meeting, team building activities, and a celebration dinner. Originally, their plan required two separate venues and multiple transitions across the city.
The challenge was finding a way to streamline the experience. One venue needed to serve as a general session space, a multi-activity playground, and a dinner reception setting without ever feeling repetitive or unfinished.
Tight timelines, creative demands, and high guest expectations meant every detail had to be precise. The final design needed to maximize the space, maintain flow, and deliver intentional moments from morning to night.
The Strategy
We recommended a single offsite warehouse space that could transform throughout the day while giving the client more creative freedom. This eliminated the need for two venues and allowed us to design three distinct experiences within one footprint. We kept it simple without sacrificing quality.
During the midday venue switch, guests spent time in the city for team building. Groups participated in themed escape rooms or joined a ping-pong tournament led by a professional champion.
Momentum was high, and our team got the time needed to reset the space.
When guests returned, the warehouse revealed a new personality on every floor. The main level carried an industrial chic and concrete jungle aesthetic, complete with custom lighting and digital graffiti.
The rooftop featured heaters, lounge pockets, and skyline views that extended the evening. The ground floor speakeasy was a hidden surprise, enhanced by a late night food truck. It felt like everywhere you looked, you saw something new.
The Results
375
attendees
welcomed across a single-day program
3
fully unique events
supported throughout the venue
3
distinct floors
each designed to deliver a different atmosphere
Explore more in
New York
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