Let’s Get Cookin’ in Vegas!

What began as a modest meet-up for a franchise community quickly grew into a large-scale, multi-day program. The client needed a partner who could help them keep pace with the growth and deliver an experience that felt exciting for attendees traveling in from across the country.

The program required a venue that could handle thousands of guests, an expanding expo footprint, and multiple culinary moments across the schedule.

As registration numbers climbed, the demands of the event shifted. Booth counts increased dramatically. Transportation, networking spaces, and on-site activations needed to grow with them.

With many moving pieces, tight timelines, and a shortage of materials due to supply chain pressure, every detail needed to be coordinated with accuracy.

Our challenge? Balancing scale, speed, and a guest experience that still felt personal in a larger-than-life city.

Cohera sourced venues within Mandalay Bay that could support the expanded footprint, including a welcome reception space fit for thousands of excited attendees.

Registration services were designed to keep check-in efficient, even as numbers increased. We hit the jackpot when expo needs grew from 11 booths to 88, requiring close coordination with designers, exposition teams, and shipping partners to keep materials moving despite a national supply strain.

Transportation logistics were managed to ensure guests could navigate the large-scale event easily. Custom menus were developed to match the tone of each activation, from networking receptions to culinary competitions.

For the 2,000-person awards dinner, the team designed and delivered a detailed event theme using signature color palettes, entertainment, and thoughtful tablescape.

Throughout the program, our team worked around the clock to keep the schedule on track, aligning with more than 30 vendor partners and building a polished, lively event environment that matched the pace of Las Vegas.