Cohera Makes a Powerful Debut at IMEX America 2025

Cohera Makes a Powerful Debut at IMEX America 2025

October 10, 2025 – Las Vegas, NV – Cohera officially launched onto the global stage this week at IMEX America 2025 in Las Vegas—marking a bold new era for the destination management industry.

Formed through the merger of two powerhouse DMCs, 360 Destination Group and CSI DMC, Cohera launched as one unified creative agency redefining how the world’s best companies connect. The debut drew industry-wide attention, from a record-breaking 1,500-person launch event at House of Blues on Monday night to a strong tradeshow presence that showcased the brand’s national reach across 46 destinations and its signature creative flair.

“The excitement surrounding our launch at IMEX was incredible,” said Trevor Hanks, CEO of Cohera. “Bringing together two leading companies into one unified brand was no small feat—but the energy, curiosity, and enthusiasm we felt all week made it clear that Cohera isn’t just a new name in the industry—it’s the next evolution of it.”

The highly anticipated launch celebration on October 6th at House of Blues was the talk of IMEX. Guests stepped into an immersive experience that reflected Cohera’s brand essence—bold, curious, and full of surprise. Hidden brand reveals, dynamic lighting, and unexpected design details kept the 1,500 attendees exploring, connecting, and celebrating late into the night.

Shelly Archer, President of Cohera, shared, “Our brand was everywhere—from bold visuals and striking details at the House of Blues to our entire team’s custom looks and branded accessories on the tradeshow floor. We wanted people to feel Cohera—to see a company that’s not afraid to be different, to lead creatively, and to bring a new energy to this industry.”

Throughout the week, Cohera hosted over 300 booth meetings, connecting with top clients, new prospects, and global industry partners. “IMEX was the perfect platform to showcase what Cohera is all about—creativity, collaboration, and connection,” said Hope Valentine, President of Cohera. “We had the opportunity to sit down with key clients and partners, share our expanded capabilities, and really demonstrate how Cohera is elevating what destination management can be.”

Tom Hubler, Head of Industry Relations, added, “What made this week so impactful was the strength of our partnerships. From hotel and venue partners to suppliers and industry associations, the support and excitement around Cohera was tremendous. We’ve built deep relationships across this industry, and IMEX was proof that our connections are stronger than ever.”

The company’s visibility throughout the event made a clear statement: Cohera has arrived. From their vibrant booth design to the buzz generated across IMEX’s Impact 2.0 theme, Cohera’s presence resonated as a fresh, creative force that blends national scale with local expertise—and a culture built on connection.

As Cohera continues to expand its reach nationwide, one thing is clear: this launch was more than a milestone. It was a moment of transformation for the DMC industry—and the start of something extraordinary.

“Cohera is more than a new name,” added Hanks. “It’s a new way of thinking about how people, companies, and ideas come together. IMEX was just the beginning.”

About Cohera:
Cohera is the nation’s premier creative agency, delivering bold, unforgettable events across 46 destinations nationwide. With DMC roots that date back to 1978, Cohera combines decades of expertise with a fresh, innovative spirit that’s redefining what corporate events can be. From high-touch logistics to boundary-pushing creative design, Cohera transforms meetings, incentives, and celebrations into experiences that inspire. With a nationwide team that thrives on collaboration, local insider knowledge, and a culture rooted in listening and partnership, Cohera doesn’t just manage events—we reimagine how the world’s best companies connect.

For more information, visit www.meetcohera.com or e-mail Wendy Pennell, Senior Director of Marketing, at [email protected].