360DG and CSI DMC are now Cohera

In a groundbreaking move for the destination management industry, Cohera officially launched this week at IMEX America in Las Vegas. The launch was celebrated on October 6th with an unforgettable brand reveal party at House of Blues, setting the stage for a new era in creative event design and destination management.
Formed through the merger of two powerhouse DMCs—360DG and CSI DMC—Cohera represents the best of both legacies and something even greater. With expansive nationwide reach, decades of expertise, and an unrivaled passion for delivering imaginative, flawlessly executed experiences, Cohera is already the largest DMC in the U.S. and is poised to transform what clients, partners, and the broader meetings and events world can expect from a destination management company.

Even the name tells the story. Inspired by the word “coherence,” Cohera reflects the power of coming together—two legacy companies uniting as one, people gathering through events, and every detail aligning to create extraordinary experiences. Its uniqueness and flexibility also signal a brand designed to evolve beyond traditional DMC offerings.

“This is a true game-changer for the DMC industry,” said Trevor Hanks, CEO of Cohera. “We’re not just launching a new brand—we’re redefining what destination management means. With our combined strengths, creative horsepower, and seamless nationwide infrastructure, we can deliver experiences that are bolder, smarter, and more impactful than ever before.”

For clients, the launch of Cohera means access to a single, trusted partner with the creativity, scale, and insider knowledge to deliver world-class programs anywhere in the country. From high-touch logistics to boundary-pushing event design, clients will benefit from a streamlined approach without compromising on detail or creativity.

“Our clients can expect a partner who listens, innovates, and delivers,” said Hope Valentine, President of Cohera. “We know the stakes are high when it comes to their programs, and we’re here to exceed those expectations every time. This launch isn’t just a milestone for us—it’s a promise to our clients that they’ll always have the most innovative, resourceful, and reliable team by their side.”

The launch also solidifies Cohera as the go-to collaborator for venues, suppliers, and hotel partners nationwide. By combining resources and expanding reach, the company strengthens its ability to support local partners while providing them with greater access to large-scale, high-profile programs.

“This is about more than scale—it’s about partnership,” noted Tom Hubler, Head of Industry Relations at Cohera. “Our success is built on the strength of our industry relationships, and this launch gives us the opportunity to deepen those collaborations. Together, we’ll continue to push boundaries and set the standard for what’s possible.”

At its core, Cohera is more than just a merger—it’s the blending of two legacies into one bold new brand. The culture is built on listening, collaboration, and empowering employees to thrive, ensuring that every team member has the tools and opportunities to grow while delivering the very best for clients.

“We’re merging not only the expertise of two industry leaders, but also the heart and soul of our people,” said Shelly Archer, President of Cohera. “Our culture is what sets us apart—transparent, collaborative, and fueled by creativity. We’ve taken the best of both companies and built something even stronger, for our employees and for our clients.”

With its official launch, Cohera now stands as the most creative, resourceful, and strategically positioned event agency in the U.S. For clients, partners, and employees alike, this brand represents not just a new chapter, but a bold new standard.

“This launch isn’t just about who we are today,” added Hanks. “It’s about the future we’re building—one where every program we touch becomes unforgettable, every partnership becomes stronger, and every client feels the difference of working with the best.”

Cohera has officially arrived, and the destination management industry will never look the same.

About Cohera:
Cohera is the nation’s premier creative agency, delivering bold, unforgettable events across 46 destinations nationwide. With DMC roots that date back to 1978, Cohera combines decades of expertise with a fresh, innovative spirit that’s redefining what corporate events can be. From high-touch logistics to boundary-pushing creative design, Cohera transforms meetings, incentives, and celebrations into experiences that inspire. With a nationwide team that thrives on collaboration, local insider knowledge, and a culture rooted in listening and partnership, Cohera doesn’t just manage events—we reimagine how the world’s best companies connect.